Case Study: SilkSilky achieves 680% sales growth with Shopify Plus

SilkSilky sees 680% sales surge after upgrading to Shopify Plus plan

SilkSilky, a silk apparel and home goods brand, partnered with Shopify Plus to build a direct-to-consumer site and support its international expansion. As the company grew, it needed better backend integration with its custom ERP system, stronger localization across markets, and more granular customer data to manage operations and improve conversion rates globally.

With Shopify Plus, SilkSilky used multi-site capabilities, international sales tools, checkout customization, Shopify Flow, and ERP integration to streamline operations and localize experiences by country. Shopify helped drive a 680% increase in sales over two years, improve conversion rates in Europe, cut returns from 7%–8% to under 1%, boost checkout survey response rates to more than 3X email marketing, and reduce procurement costs by more than 40% over time.

SilkSilky

Sam Peng

Founder