Case Study: MORI boosts conversions with Shopify Plus

Shop Pay boosts conversion for MORI by 8.5%

MORI, a UK-founded baby and children’s sleepwear brand, used Shopify Plus and Shopify Payments as it expanded internationally. As the company grew, it faced a challenge around whether to switch payment providers for lower fees, but it was concerned that doing so could remove Shop Pay, its most popular checkout option and a key driver of conversions and reduced abandonment.

Shopify Plus helped MORI evaluate the impact of keeping Shopify Payments, including Shop Pay and Shop Pay Installments. The analysis showed that Shop Pay outperformed expectations in both the UK and US, and Shopify reported that removing it would likely cost the brand customers, conversions, and revenue. The case study highlights that Shop Pay boosted conversion for MORI by 8.5%, reinforcing the value of staying with Shopify Payments.

MORI