Case Study: Scotts Flowers achieves 140% higher ROAS with Shopify Audiences from Shopify Plus

Scotts Flowers - Customer Case Study

Scotts Flowers NYC, a Manhattan florist with a long-running ecommerce business, had been struggling with deteriorating upper-funnel targeting performance as privacy changes made top-of-funnel conversion campaigns less affordable outside peak holidays. Partnering with Shopify Plus and its Shopify Audiences product, the team looked for a better way to reach high-intent prospects for paid social prospecting.

Shopify Plus, working with Made by DAS, used Shopify Audiences to build core audiences and Facebook Lookalikes for Scotts Flowers NYC. The approach delivered a 140% increase in ROAS, a 35% increase in conversion rate, and 27% of customers attributed to Shopify Audiences, with the customer noting they were willing to pay higher acquisition costs for faster-converting traffic.

Scotts Flowers

Chris Palliser

Senior Vice President and Co-Founder