Case Study: Samsonite Latin America boosts conversions and launches 12 sites with Shopify Plus

Samsonite Latin America goes from retail-first to digital-first in just 9 months with Shopify Plus

Samsonite, the global travel bags and luggage brand, needed to shift from a retail-first model to a digital-first ecommerce approach in Latin America. Its previous platform, VTEX, was complex to manage, costly to update, and unreliable during high-traffic events, creating challenges for growth and site stability.

Shopify Plus helped Samsonite migrate and launch 12 websites across Latin America in just 6–9 months, using products like Launchpad and Shopify Flow along with customized checkout. The result was improved page speed and stability, an estimated 5–10% lift in conversions, and a better customer experience across the region.

Samsonite

Edgardo Castro

LATAM CMS & CRM Specialist