Case Study: Rollie Nation achieves 62% faster page loads and 3.5% higher conversions with Shopify Plus

Rollie Nation reduced page load times and increased conversions after migration

Rollie Nation, a global fashion and apparel brand known for its cult-following “Rollies,” found its previous Bigcommerce platform was too slow and too wholesale-focused to support direct-to-consumer growth. Slow page loads, a high bounce rate and dependence on developers prompted the company to migrate to Shopify Plus to improve site speed, agility and customer experience.

Using Shopify Plus (implemented with partner Disco Labs) and native integrations like Shopify Flow, Gorgias, Klaviyo, Okendo, Shogun and HubSpot, Rollie Nation launched pages and automations rapidly, ran 48-hour sprints that generated a campaign responsible for 9% of two-week sales, and reduced developer bottlenecks. Shopify Plus helped deliver a 62% reduction in average page load time, a 3.5% increase in conversion rate and a 1.5% drop in bounce rate, freeing the team to expand UX, 3D/AR experiences and global growth.

Rollie Nation

Vince Lebon

Founder, Designer, and CEO