Case Study: Pura Vida Bracelets achieves 50% YoY revenue growth with Shopify Plus

Pura Vida’s ‘great recipe’ for success boosted revenue 50% YoY

Pura Vida Bracelets, a beach‑born fashion and apparel brand known for its artisan-made bracelets and social mission, faced rapid growth and the need to scale its e‑commerce operations beyond Magento. The company turned to Shopify Plus to standardize its tech stack and find the right mix of apps and integrations to support growth, marketing, and repeat business without sacrificing the brand’s mission.

On Shopify Plus Pura Vida implemented email partners (Email Aptitude, Bronto, Bluecore) for personalized automated campaigns, ShopMessage for Messenger abandoned‑cart recovery, and Bold Subscriptions to launch the Pura Vida Club. The combined Shopify Plus solution drove a 50% year‑over‑year revenue increase, grew email subscribers 350% with a 4x lift in email revenue, produced a 26% clickthrough rate on Messenger recoveries and a 10% revenue lift from Facebook‑logged subscribers, and accelerated subscription sign‑ups for more stable recurring revenue.

Pura Vida Bracelets

Griffin Thall

Chief Executive Officer