Case Study: Beast Mode achieves 310% sales growth and seamless omnichannel selling with Shopify Plus

Pro football star Marshawn Lynch uses Shopify Plus to sell anywhere

Beast Mode, the apparel brand and new boutique launched by pro football star Marshawn Lynch, needed a scalable, reliable way to blend its e-commerce business with a physical storefront in Oakland so the venture could be both a community asset and a sustainable revenue source. To meet that challenge the team partnered with Shopify Plus, deploying the Shopify Plus platform and POS systems to create a unified omnichannel experience and real-time reporting across online and in-store sales.

Shopify Plus supplied on-site POS support at the grand opening and centralized reporting to handle the surge in demand, processing hundreds of orders within minutes and enabling seamless online/offline operations. As a result, Beast Mode saw sales increase 310% year-over-year, online engagement rise 150%, more than 2,000 orders placed, and combined sales reach six figures — demonstrating that Shopify Plus delivered the scalable omnichannel performance the brand required.

Beast Mode

Mitch Grossbach

Chief Executive Officer