Case Study: Petal & Pup achieves 400% YoY sales growth and global expansion with Shopify Plus

Petal & Pup grew beyond where it hoped to be in 10 years time

Petal & Pup, an Australian fashion and apparel brand that started as a family-run home business, had outgrown its original Shopify setup and needed a more scalable, enterprise-grade platform to handle larger inventory, more staff, and international expansion. To remove technology constraints and support rapid growth, Petal & Pup upgraded to Shopify Plus.

By upgrading to Shopify Plus in late 2016, Petal & Pup gained unlimited staff accounts, Shopify Flow automation and dedicated merchant success resources, enabling faster product rollouts and more aggressive global marketing. The Shopify Plus migration helped drive 400% year‑over‑year sales growth, shipped orders to customers in more than 80 countries, made international sales 20% of revenue, and supported a catalog of 1,000+ styles with 80+ new arrivals weekly, fueling continued double‑digit growth.

Petal & Pup

Julian Henry

Chief Operating Officer