Case Study: Peepers increases conversions by 30% with Shopify Plus

Peepers increases conversions by 30% with a custom checkout

Peepers, a fashion and apparel retailer of reading glasses, was struggling on Magento with a slow, expensive-to-update website redesign and domain overhaul. The company needed to launch a new site quickly before a major Oprah magazine feature brought a surge of traffic, but their existing platform lacked key ecommerce functionality and made even simple changes costly and time-consuming.

Shopify Plus helped Peepers replatform and launch a redesigned site with custom checkout features, improved product imagery, custom HTML for a seamless brand experience, and free-shipping and upsell prompts. With Shopify Plus, Peepers increased organic traffic conversion rates by 25%–30% and average order value by 15%–20%, while also reporting a 30% lift in conversions overall.

Peepers

John Hart

Ecommerce Manager