Case Study: P&Co achieves 112% YOY growth and global scaling with Shopify Plus

P&Co triumphed with 112% growth with automation and is scaling globally the year after a devastating warehouse fire

P&Co, a Birmingham-based lifestyle and apparel brand, faced a major setback when their warehouse burned down in 2017 and all stock was lost. They relaunched in 14 days and, looking to scale globally and stabilize operations (checkout, POS, automation), turned to Shopify Plus to provide the reliability and functionality they needed.

By upgrading to Shopify Plus and using tools like Shopify Flow, Shopify Scripts and Shopify POS, P&Co automated inventory alerts, customized checkout and discounting, and streamlined omnichannel selling. The Shopify Plus implementation helped drive measurable gains: 112% YOY growth from 2017–2018, a 9.2% lift in conversion rate, a 50% increase in transactions and a 40% increase in revenue since switching, plus European sales rising more than 300% after the upgrade.

P&Co

Adison Rudall

Co-Founder