Case Study: Paperlike achieves 500K customers and 180% year-over-year growth while running 30-hour workweeks with Shopify Plus

Paperlike used automation to serve over 500K customers while working 30 hours a week

Paperlike, a consumer electronics brand focused on improving the iPad drawing and writing experience, faced the challenge of scaling rapidly while remaining a small, agile team with limited technical resources. To keep operations lean as sales grew, Paperlike turned to Shopify Plus and its suite of tools to support automation and global commerce.

Using Shopify Plus (including Flow, Scripts, Launchpad) and partner apps to automate the majority of tasks, Paperlike runs a global business with just six people working 30-hour weeks. Shopify Plus helped deliver measurable results: 180% customer and revenue growth year over year and over 500,000 customers across 176+ countries from a single store.

Paperlike

Sebastian Geis

Co-founder