Case Study: Ooni achieves 400% sales growth with Shopify Plus

Ooni grew sales 400% with a surge in conversion rate

Ooni, the food and beverage brand behind disruptive backyard pizza ovens, was growing quickly across the U.S., Germany, and the U.K. but was getting bogged down by manual operational work instead of focusing on rising demand. To support scaling, Ooni turned to Shopify Plus and its platform tools, including Shopify Flow, Launchpad, and Shopify Scripts.

With Shopify Plus, Ooni automated stock management, Black Friday Cyber Monday sales, discounts, and shipping rules at checkout, reducing manual labor and freeing the team to focus on growth. The results were strong: Ooni reported 400% sales growth within a year, a surge in conversion rate using Shopify Payments, and significantly less time spent on operational management thanks to Flow automations.

Ooni

Ben Thompson

Developer