Case Study: Only Curls increases sales and order volume with Shopify Plus

Only Curls upgraded to Shopify Plus and increased sales by 180%

Only Curls, a London-based curly hair care brand, needed a scalable way to grow from a single-product startup into a professional ecommerce business while managing frequent sellouts and customer demand. Using Shopify Plus, along with tools like Launchpad and certified apps, the brand was able to build and operate its store efficiently without a large tech team.

Shopify Plus helped Only Curls streamline order management, improve customer communication, and support sales spikes through third-party integrations such as Klaviyo and Gorgias. As a result, Only Curls saw a 154% increase in total orders, a 19% increase in conversion rate, and a 10% lift in average order value, contributing to a 180% increase in sales.

Only Curls

Lizzie Carter

Carter