Case Study: Nudient unlocks global growth with Shopify Plus

NUDIENT unlocks global potential with a strategic shift back to Shopify

Nudient, a Stockholm-based phone accessories brand, needed a better way to scale globally after struggling with a highly custom, costly setup on Centra. The company moved back to Shopify Plus after finding its previous platform lacked plug-and-play integrations, stability, and efficient localization tools, making expansion into new markets slow and expensive.

Shopify Plus, implemented with Woolman, helped Nudient consolidate 15 storefronts into one globally accessible Shopify store using Shopify Markets, Shop Pay, and other native apps like Translate and Adapt, Search and Discovery, Klaviyo, and Gorgias. The result was faster international expansion, including entry into Japan and Korea, +19.6% YoY growth in the UK, +8.3% YTD growth in the US, and a lower total cost of ownership that let the team focus on growth and product launches.

Nudient

Pontus Krusing

CEO, Co-Founder