Case Study: Nocking Point Wines achieves higher conversion and lower costs with Shopify Plus

Nocking Point Wines triples conversion and minimizes monthly costs to save $180K a year after migrating

Nocking Point Wines, a food and beverage brand founded by Andrew Harding, needed a digital-first ecommerce platform that could keep up with growth. Its custom-built setup on the previous platform became slow and expensive whenever the team wanted to launch new features or make changes, pushing the brand to look for a more scalable and cost-effective solution from Shopify Plus.

By migrating to Shopify Plus, Nocking Point Wines replaced its homegrown system with an out-of-the-box setup that was easier to extend and manage. Shopify Plus helped the brand save six-figure developer salaries, reduce monthly hosting costs, and improve conversion through retargeting and email, contributing to an estimated $180K in annual savings.

Nocking Point Wines

Andrew Harding

Founder