Case Study: MS. READ achieves 20% online revenue growth with Shopify Plus

MS. READ sees online sales surge by 20% as it expands internationally with POS

MS. READ, a Malaysian plus-size fashion brand, needed to bridge the gap between its in-store and online operations as the pandemic accelerated the shift to omnichannel retail. The brand also wanted a faster, more cost-effective way to expand internationally, but its existing systems, scattered customer data, and outdated loyalty setup made cross-border growth difficult. Shopify Plus helped address these challenges, along with Shopify POS and Launchpad.

By upgrading to Shopify Plus, MS. READ centralized its systems and improved visibility across channels, while app integrations like Klaviyo and Report Pundit streamlined data gathering and reporting. With Shopify POS, the brand launched its first cross-border online store in Indonesia in just 24 hours instead of months, and Launchpad helped schedule product and sales launches. Shopify Plus drove a 20% increase in online revenue, a 300% gain in efficiency, and dramatically shortened cross-border store launch time.

MS. READ

Scott Chue

Chief Technology Officer