Case Study: Momofuku achieves scalable high-volume sales and fulfillment with Shopify Plus

Momofuku Goods effortlessly delivers the goods to up to 30,000 customers per month

Momofuku, the food and beverage brand behind Momofuku Goods, needed a platform that could handle explosive ecommerce demand as its products sold out in minutes and reached sales of $100,000 in under an hour. To support this rapid growth, the company turned to Shopify Plus and used tools like Shopify Scripts and Shopify Flow to manage high-volume traffic, sales launches, and expanding operations.

With Shopify Plus, Momofuku connected operations, finance, and sales, expanded into new markets including wholesale, and integrated with ShipHero to streamline fulfillment. The results included faster sales growth, a stronger foundation for B2B and wholesale orders, and the ability to fulfill up to 30,000 orders per month while automating flash sales and new product launches.

Momofuku

Bob Kim

Head of IT