Case Study: Mac Tools increases orders by 25% with Shopify Plus

Mac Tools’ new site, launched in 90 days, increased orders 25%

Mac Tools, the iconic automotive tool brand owned by Stanley Black & Decker, needed a better ecommerce experience to support growth. On its previous VTEX platform, product discoverability was poor, cart limitations frustrated shoppers, and wholesale selling still depended on fax, pen, and paper. Shopify Plus helped Mac Tools modernize its site and better serve both direct-to-consumer and B2B customers.

In just 90 days, Shopify Plus migrated Mac Tools to a new platform with advanced search, mobile features, a distributor and franchisee finder, and a customization tool. The new site increased orders by 25% and also drove gains in site visits and weekly business-to-business orders, giving Mac Tools a stronger foundation for future scale.

MAC Tools