Case Study: Liquid I.V. reduces acquisition costs with Shopify Plus Shop Campaigns

Liquid I.V. reduces its cost-per-acquisition by more than 40% with Shop Cash offers

Liquid I.V., an Unilever brand in the sports and recreation space, was looking to lower its rising cost per acquisition after evaluating more than 20 marketing platforms. The company wanted a new acquisition channel that could deliver efficient growth, and it turned to Shopify Plus, specifically using Shop Campaigns.

With Shopify Plus and Shop Campaigns, Liquid I.V. was able to launch quickly and begin seeing results in under two weeks. The brand reduced its overall cost per acquisition by more than 40%, saw customers acquired through the campaign were 2x more likely to repurchase, and achieved a 10x increase in daily order volume during the campaign.

Liquid I.V.

Daley Meistrell

Sr. Director of Ecommerce