Case Study: LeSportsac achieves 37% more units per order and 20% higher average order value with Shopify Plus

LeSportsac grew orders 37% through unified multi-channel ecommerce

LeSportsac, the four-decade-old lifestyle brand known for handbags, luggage, and accessories, faced an ecommerce experience that didn’t match its in-store brand: visible code, slow backend updates, frequent crashes, and difficulty scaling across channels. To modernize and unify its online presence, LeSportsac replatformed onto Shopify Plus.

Partnering with Shopify Plus, LeSportsac implemented a simplified backend, a clean, smart frontend, and data-driven customer segmentation and personalization to deliver cohesive multi-channel experiences. The move drove measurable gains: units per order rose 37%, average order value increased 20%, conversion rate improved 7%, and overall ecommerce sales are up 12% since the replatform, giving the brand a scalable, consistent platform for global growth.

LeSportsac

Berly Isaak

Head of Global Marketing