Case Study: Leesa achieves rapid market launch and $30M first‑year sales with Shopify Plus

Leesa beat its bed-in-a-box competitors to market using Shopify Plus

Leesa, a direct‑to‑consumer luxury mattress startup, faced the challenge of launching quickly into a crowded mattress market while avoiding the time and cost of finishing a custom ecommerce platform. To undercut big‑box pricing, offer a 100‑night trial, and move fast, Leesa needed a reliable, scalable storefront — so it turned to Shopify Plus (including Shopify’s Discount/PriceRule API) instead of finishing its in‑house build.

By switching to Shopify Plus, Leesa avoided development delays and bug fixes and used the PriceRule API to run generous, programmatic discounts for veterans and first responders. That speed to market helped Leesa generate $800,000 in its first month and $30 million in its first year, and enabled the company to donate thousands of mattresses to charities — outcomes Leesa attributes directly to the capabilities of Shopify Plus.

Leesa

David Wolfe

Co-Founder