Case Study: Laird Superfood achieves 550% quarter‑over‑quarter sales growth and a wholesale channel that outpaces consumer sales with Shopify Plus

Laird Superfood’s wholesale channel now sells more than its consumer business

Laird Superfood, the superfood brand co‑founded by Laird Hamilton, faced a scaling problem: its consumer e‑commerce was running well but wholesale orders were handled by phone and email, tying up staff and creating errors. To modernize B2B ordering, Laird Superfood migrated off BigCommerce and turned to Shopify Plus for an automated, branded wholesale portal and backend that could operate 24/7.

Using Shopify Plus, Laird Superfood launched a password‑protected wholesale storefront with mobile‑ready design, custom pricing, order history, invoicing and shipment tracking, eliminating most manual order entry. The results were dramatic: 550% quarter‑over‑quarter sales growth, 15% month‑over‑month growth, a wholesale channel that now outpaces consumer sales, and operational savings equivalent to one employee ($50–60K/year), with wholesale expected to grow from ~25% toward 75% of revenue.

Laird Superfood

Paul Hodge

Chief Executive Officer