Case Study: Knix achieves a 35,000-shopper virtual warehouse sale in 10 minutes with Shopify Plus

Knix’s virtual warehouse sale hosted 35,000 shoppers in only 10 minutes

Knix, an innovator in intimate apparel, faced a sudden challenge when COVID-19 made its annual Toronto warehouse sale impossible to host in person. To preserve the brand’s community-driven, in-store fitting experience and continue its growth plans, Knix partnered with Shopify Plus to pivot quickly to digital—launching virtual fittings and a dedicated Shopify Plus storefront to recreate the excitement of the physical sale.

Using Shopify Plus, Knix built a branded virtual warehouse sale with mystery bundles, tens of thousands of items, and a scheduling system for 20-minute “Knixpert” fittings; promotion was driven via unpaid social and email. The results were dramatic: more than 35,000 shoppers in the first 10 minutes, thousands of concurrent checkouts (over 5,000 at peak), inventory sold out within a day, 97% of virtual fitting slots booked and thousands of fittings per month—outcomes Knix achieved with Shopify Plus while cutting physical event costs and enabling scalable virtual growth.

Knix

Joanna Griffiths

Founder and CEO