Case Study: KASH Beauty boosts conversions in international markets with Shopify Plus

KASH Beauty increases conversions by optimizing its storefront for international markets

KASH Beauty, a cosmetics brand founded by Ireland’s beauty influencer and makeup artist Keilidh Cashell, needed a platform that could handle rapid growth, traffic spikes from social media, and expansion into international markets. Shopify Plus supported the brand’s early scaling needs while helping it prepare for cross-border growth and a more localized shopping experience.

With Shopify Plus, KASH Beauty used customizable international storefronts plus app integrations like Klaviyo to improve segmentation, retargeting, and remarketing. Shopify Plus helped the brand boost conversions and customer experience across countries, while also driving strong performance gains including year-over-year increases in AOV and online sales, along with a growing repeat customer rate.

KASH Beauty

Conor Cochrane

Director