Case Study: J&CO expands internationally with Shopify Plus

J&CO expands its international footprint with robust localization tools

J&CO, an apparel and accessories brand known for handmade, customized jewelry, was growing quickly through direct-to-consumer and wholesale channels. As it expanded into new international markets, it needed localized shopping experiences in local languages and currencies to build trust with customers and wholesalers. Shopify Plus helped address this challenge with localization capabilities and support for apps like language translation and currency conversion, along with Shopify Scripts for pricing and discount flexibility.

With Shopify Plus, J&CO localized its ecommerce presence across multiple countries, enabled seamless shopping in local currencies and languages, and automated multi-tier wholesale discounts using Shopify Scripts. Shopify Plus helped the brand strengthen its international footprint, improve customer experience, and speed up campaign preparation. The company reported strong business growth, including up to 10,000 monthly orders and 800% revenue growth over five years, plus increased wholesale sales.

J&CO

Jenny Kwang

Founder and CEO