Case Study: InnoNature achieves 6× revenue growth and 95% DTC sales while reclaiming customer experience with Shopify Plus

InnoNature created a platform to sell direct to consumer and reclaim its customer experience

InnoNature, a German fitness and nutrition brand, had been selling on Amazon but found it lacked control over its customer journey and brand story. To reclaim its customer experience and sell direct-to-consumer, InnoNature migrated its commerce to Shopify Plus.

With Shopify Plus (using Shopify Payments for multi-currency), InnoNature built a DTC platform, expanded into France and Switzerland, and quickly scaled: 95% of sales now occur on its own site, revenue grew 6x in the first year, and the team grew 10x—results the company attributes to Shopify Plus enabling rapid growth and stronger customer relationships.

InnoNature

Gil Lang

Co-Founder and CEO