Case Study: ILIA creates a faster, more customizable shopping experience with Shopify Plus

ILIA creates a flawless front-end digital experience with a headless solution

ILIA, a clean beauty brand in the health, beauty, and cosmetics industry, needed more flexibility than Shopify Advanced could provide as it grew. After upgrading to Shopify Plus, the company looked for a way to better handle its diverse imagery and deliver shade-matching experiences without slowing down the site.

Using a headless solution on Shopify Plus, ILIA gave its developers more freedom to experiment with content types and improve front-end performance. The Shopify Plus implementation helped speed up page loads and enhance features like “find my shade” and “compare shades,” resulting in 20% more efficient developer deployments, an 18% decrease in exit rate, and a 10% improvement in bounce rate.

ILIA

Albert Chong

Vice President of Digital