Case Study: Rainbow boosts innovation, speed to market, and checkout performance with Shopify Plus

How Rainbow Shops replatformed from Salesforce to Shopify to increase innovation and speed to market

Rainbow Shops, an independent apparel retailer, needed a faster, more innovative commerce platform to compete with giants like Amazon, Walmart, and Shein. After years on Salesforce Commerce Cloud, its lean team of three engineers found that new features were slow and expensive to build, making replatforming to Shopify Plus and Shop Pay a strategic necessity.

Shopify Plus helped Rainbow Shops cut platform fees by 80%, launch native apps that now drive 20% of customer interactions, and improve site search by integrating Google Cloud’s Discovery AI, which increased search volume by 48%. The team also sped up feature delivery from months to minutes, used Shop Pay to reduce checkout friction, and saw one in three checkouts move through Shop Pay after starting at one in five.

Rainbow

David Cost

Ecommerce and Digital Marketing Executive