Case Study: Military Hippie achieves rapid sales growth and scalable customer experiences with Shopify Plus

How Military Hippie integrates innovative technology with Shopify Plus to drive growth

Military Hippie, an online bohemian and vintage-fashion boutique founded by Karolyn Fox, faced rapid growth from Facebook and Instagram ads that left the team outgrowing warehouses and struggling to scale while improving the customer experience. To handle rising traffic and enable quick integrations, Military Hippie selected Shopify Plus as its commerce platform.

Shopify Plus freed the team from heavy development so they could focus on ROI-driving marketing and quickly integrate tools like SocialShopWave for social logins, share discounts and community feeds, helping the brand go viral. Using Shopify Plus, Military Hippie drove $400,000 in sales in November 2016, $1.25 million by year-end 2016, and $272,000 in the first week of January 2017.

Military Hippie

Nikki Sequeira

Chief Marketing Officer