Case Study: Lauren James Co. achieves rapid growth in brand awareness and sales with Shopify Plus

How Lauren James Co. Used Shopify Plus to Rapidly Grow Brand Awareness & Sales

Lauren James Co., founded by Lauren and Lance Stokes, grew from selling 36 screen‑printed t‑shirts out of a basement to shipping from an 80,000 sq ft warehouse with 35+ employees. As demand and marketing activity surged, the company’s primary challenge was scaling its ecommerce operations — building a robust, reliable online store, integrating apps, and supporting high‑volume product launches — so they turned to Shopify Plus as their ecommerce platform.

By building LaurenJames.com on Shopify Plus and leveraging the platform’s open APIs, app integrations and account team support, the brand was able to scale quickly and maintain uptime during peak launches. The results speak to that scalability: the business handled 7,000 orders in two days, achieved a reported $15–$18 return for every $1 spent on Facebook retargeting, and benefited from faster integrations and operational stability thanks to Shopify Plus.

Lauren James Co.