Case Study: International Military Antiques achieves record $6M sales and 35.85% revenue growth with Shopify Plus

How International Military Antiques notched record sales after migrating from Magento

International Military Antiques (IMA), the world’s largest seller of military collectibles and antique guns, faced a major challenge after a costly security breach on Magento and an imminent, expensive platform upgrade requirement. The hack scraped credit cards via injected JavaScript, forcing IMA to spend roughly $50,000 and three months remediating the issue while confronting the prospect of six-figure upgrade costs and ongoing security risk. To resolve this, IMA migrated from Magento to Shopify Plus.

By moving to Shopify Plus, IMA secured a more stable, scalable platform and adopted automation tools like Shopify Flow and Launchpad, while reducing all-in platform costs (about $300/month less than prior server costs) and halving monthly operating expenses. The migration delivered clear, measurable gains: Q4 year-over-year conversion rates rose 19.16%, average order value increased 24.20%, revenue climbed 35.85%, search-driven shoppers converted at seven times the rate of browse-only visitors, and IMA closed 2017 with a record $6 million in sales — outcomes credited to Shopify Plus.

International Military Antiques

Alex Cranmer

Vice President