Case Study: Hypnotik saves $400,000 a year with Shopify Plus

How Hypnotik saves $400,000 a year in development costs by replatforming to Shopify Plus

Hypnotik, a sporting goods retailer founded by Mika Casey, faced significant challenges with its previous platform, Demandware. The process of implementing new tools and features was time-consuming and prohibitively expensive, requiring extensive development work. The situation became critical when they were told they would need to pay $200,000 for a necessary upgrade to maintain a responsive, mobile-friendly site.

By migrating to Shopify Plus, Hypnotik gained a future-proof platform with a responsive design and an extensive app ecosystem. This solution allowed for quick, easy feature implementation without costly development. The results were substantial: mobile conversion rates improved by 60%, mobile traffic accounted for 35% of sales in a key period, and the switch to Shopify Plus saved the company $400,000 per year in development and maintenance costs.

Hypnotik

Mika Casey

Founder