Case Study: Gymshark achieves international scale and £41M sales with Shopify Plus

How Gymshark outgrew Magento and replatformed to scale internationally

Gymshark, the fast-growing fitness apparel brand founded by Ben Francis, outgrew its Magento site after rapid expansion—what took six to eight months to build couldn’t handle peak demand and crashed for eight hours on Black Friday, costing an estimated £100,000. Needing better scalability, checkout customization and a POS solution for events, Gymshark migrated to Shopify Plus.

Shopify Plus delivered a scalable commerce platform with Shopify POS for immersive live events and Shopify Scripts for customized checkout promotions, letting Gymshark iterate quickly and reliably. Since replatforming to Shopify Plus the company reached £41 million in sales in 2017, grew to 5.1 million social followers across 131 countries, and regained focus on product and international growth.

Gymshark

Ben Francis

Founder Chief Brand Officer