Case Study: Refurb.io achieves a $100,000 sales day with Shopify Plus

How Everything Went Right on Refurb.io's Unexpected $100,000 Sales Day

Refurb.io is a Canadian retailer of refurbished computers, laptops and peripherals that launched in March 2018. Facing the need to scale quickly without building an in‑house IT team—and to establish credibility against big‑box retailers—the team needed a reliable, turn‑key eCommerce platform for hosting, bandwidth and uptime. They chose Shopify Plus so they could focus on marketing, inventory and operations instead of infrastructure.

Using Shopify Plus’s hosted platform, Refurb.io ran paid search and affiliate campaigns (notably a SlickDeals promotion) and handled peak traffic and payment processing without downtime. The result: within four months of launch the store recorded a $100,000+ sales day, clearing hundreds of laptops in 24 hours and convincing banks and processors the surge was legitimate. Shopify Plus enabled rapid scaling, measurable revenue growth and the freedom to concentrate on customer value.

Refurb.io