Case Study: EmazingLights achieves on-demand scalability and accelerated growth with Shopify Plus

How EmazingLights replatformed from Magento to scale and accelerate growth

EmazingLights, a maker of LED-embedded gloves for light-show performers, faced repeated site outages and an inability to scale on demand while running on Magento—most painfully during a high-profile Shark Tank appearance. To avoid losing sales during traffic spikes from events and promotions, the company chose to replatform to Shopify Plus for a more reliable, scalable storefront.

By migrating to Shopify Plus, EmazingLights eliminated the recurring downtime that hurt big-sale days and reruns, enabling faster growth and operational improvements: sales rose from $11.8M to $15M in 2016 with projected 35% top-line growth in 2017, the company fulfilled nearly 45,000 orders from its own warehouse in Q1 2017, increased on-hand inventory from $1M to $3M, and saved about $250,000 a year in development and server costs. Shopify Plus’s reliability also let the founder focus on global events and migrate two other brands to the platform.

EmazingLights

Brian Lim

Founder