Case Study: Braun Büffel Boosts Conversion and Cart Value with Shopify Plus

How Braun Büffel took its D2C business to the next level with Shopify

Braun Büffel, the long-established leather goods brand, launched its direct-to-consumer online store during the first Covid-19 lockdown but faced major challenges moving from specialist retail into D2C. Its initial Magento-based shop was hard to use, depended heavily on an external agency, and lacked the flexibility and internal control needed for a growing ecommerce business. Shopify Plus helped Braun Büffel modernize its online commerce operations.

With Shopify Plus, Braun Büffel completed a fast core migration in 12 weeks and a full relaunch in about six months, improving usability, integrations, and the team’s ability to test and launch ideas without developers. The results were strong: nearly 50% higher conversion, more than 28% higher average cart value, 66% faster page load times, and a bounce rate drop from 55% to 42%. Braun Büffel says Shopify Plus now supports its growth as a data-driven D2C brand across Europe.

Braun Büffel

Artur Wagner

Chief Digital Officer