Case Study: BoardwalkBuy achieves $33M revenue and a scalable, low-cost flash-sale platform with Shopify Plus

How BoardwalkBuy Used the Shopify Plus API to Custom Build the Ultimate Flash Sale Site

BoardwalkBuy, launched by Amar Gandhi of AN Commerce, set out to reinvent the failing flash-sale model by giving customers true discounts and merchants a reliable, low-overhead platform. The challenge was to build a multi-country, multi-vendor, highly scalable site with real-time vendor controls and easy future customization — without the $300–$500k engineering budgets of legacy players — so BoardwalkBuy turned to Shopify Plus and its API to power the build.

Using the Shopify Plus API, BoardwalkBuy implemented a custom multi-vendor dashboard, scalable storefront, automated reporting to score and hold vendors accountable, and promotion logic that rewards fast shippers. Built for roughly $30,000 on Shopify Plus, the platform delivered more than $33.3 million in revenue in 18 months, 200% year-over-year growth, over 1.2 million orders processed, and 50+ vendors uploading and fulfilling orders independently.

BoardwalkBuy

Amar Gandhi

BoardwalkBuy