Case Study: Beard & Blade doubles wholesale revenue and boosts retail sales 35% with Shopify Plus

How Beard & Blade doubled its wholesale a year after switching from Magento

Beard & Blade, an Australian men’s grooming retailer, struggled with an unreliable Magento site and a cumbersome wholesale setup that required two storefronts, separate inventory pools, and manual order and inventory updates. To accelerate growth and deliver a robust self-serve wholesale experience, the company replatformed to Shopify Plus.

Using Shopify Plus, Beard & Blade implemented a single retail storefront with a branded, password-protected wholesale portal that pulls from one synchronized inventory pool, automatically syncs orders and customers in one admin, and feeds wholesale orders into existing warehouse workflows. The results: retail sales are up 35% year over year, wholesale revenue has doubled, wholesale AOV is $296 versus $49 for retail (about 5x), and the business is now a multimillion-dollar company with a global footprint.

Beard & Blade

Adriano Salemme

Marketing Chief