Case Study: 2 Chainz achieves $2.1M in 30 days and reduces inventory risk with Shopify Plus

How 2 Chainz uses Shopify Plus to reduce inventory risk and create multimillion dollar products

2 Chainz, working with management and marketing firm Street Execs (and merchandising partner Cap That), faced the risk and cost of traditional merchandising: a long 2–3 month design-to-inventory cycle and the danger of being left with unsold stock if designs missed the mark. To avoid that inventory gamble they turned to Shopify Plus and real-time social media feedback to test which products fans actually wanted before committing to production.

Using Shopify Plus, the team reversed the old model by gauging design popularity on social channels, uploading winning designs to their Shopify Plus store, and manufacturing on demand while the platform automatically scaled for traffic spikes and tracked inventory in real time. The approach drove rapid, measurable results — a Dabbing Santa sweater earned $20,000 on day one, $30,000 on day two, and $2.1 million over 30 days — proving Shopify Plus enabled high-volume, low-risk product drops.

2 Chainz

Charlie Jabaley

Co-Founder