Case Study: HiSmile achieves global growth and $130M in sales with Shopify Plus

HiSmile eclipsed $130 million through influencer marketing and going global

HiSmile, a beauty and cosmetics brand, grew rapidly through influencer-led social marketing but struggled with website crashes during flash sales and couldn’t yet support global, multi-currency commerce. To stabilize and scale its online business, HiSmile turned to Shopify Plus.

With Shopify Plus, HiSmile rebuilt its ecommerce backend, improved integrations for social pixel tracking, and launched multiple international storefronts with local currencies. The results were dramatic: HiSmile surpassed $130 million in total sales, sold $5 million in one week during the 2018 holidays, reached a $300 million valuation, and shipped to customers in 182 countries, including a 5X ROAS from its Conor McGregor campaign.

HiSmile

Justin Gaggino

Chief Operating Officer