Case Study: Heinz achieves a 7-day direct-to-consumer launch with Shopify Plus

Heinz’s new direct-to-consumer site went from contract to launch in 7 days

Heinz, the 150‑plus year old food brand, faced a sudden access problem when COVID‑19 left many U.K. consumers — especially those over 70 and vulnerable groups — unable to reach stores. To get products to those in isolation and to support frontline workers, Heinz turned to Shopify Plus for a direct‑to‑consumer solution that could be stood up quickly.

Working with consultants Good Growth and using the Shopify Plus platform, Heinz launched "Heinz to Home" seven days after signing, offering bundled essentials with 2–3 day doorstep delivery and fast, free options for frontline staff via the Blue Light Card. Shopify Plus’s stability and GDPR compliance enabled rapid rollout; the service earned positive media coverage, expanded to sauces and baby foods within weeks, and delivered customer insights that helped Heinz build a new D2C channel and business model.

Heinz

Jean-Phillipe Nier

Head of Ecommerce