Case Study: Happy Hippo Bath Company achieves 4.7X ROAS and 86% new customers with Shopify Plus and Shopify Audiences

Happy Hippo drives 4.7X return on ad spend and gains 86% new customers with Shopify Audiences

Happy Hippo Bath Company, a maker of children's bath products, was an established white-label manufacturer but faced the challenge of growing its own brand. To acquire new customers, the company on Shopify Plus turned to its Shopify Audiences product to improve its advertising efficiency and reach.

Using Shopify Audiences, Happy Hippo identified new potential buyers and then used those audiences to create highly effective lookalike campaigns on Meta. The results from Shopify were exceptional, delivering a 4.7x return on ad spend, an 86% new-to-brand customer rate, and a 72% reduction in customer acquisition costs.

Happy Hippo Bath Company

Adam Biel

CEO and Lead Product Designer