Case Study: Motel a Miio Achieves Unified Omnichannel Growth with Shopify Plus

Handcrafted and Hyperconnected Motel a Miio’s Journey to Unified Commerce

Motel a Miio, a fast-growing home and garden lifestyle brand, expanded from a single Munich pop-up into more than 40 retail stores across Europe. As the company scaled, its online and offline systems stayed siloed, making it hard for staff to access customer histories, personalize service, localize quickly for new markets, and connect CRM, marketing, and product tools efficiently. Shopify Plus helped provide the unified commerce foundation they needed.

Motel a Miio implemented Shopify Plus with Shopify POS, Managed Markets, and supporting apps like Matrixify and Klaviyo to centralize data, connect stores, and speed up international expansion. Shopify Plus enabled 80% of stores to connect to POS, improved stock turnover by 12% through better in-store transparency, and increased autoflow sendouts via Klaviyo by 86% year over year in Q1, while also improving performance and simplifying localization across markets.

Motel a Miio

Gunther Schiblhut

Chief Commercial Officer