Case Study: Gunner Kennels boosts conversions and reduces returns with Shopify Plus 3D/AR

Gunner Kennels used 3D/AR to reduce returns 5%, boost conversions 40%

Gunner Kennels, a pet supplies brand, needed a better way to help online shoppers choose the right kennel size without seeing the product in person. As a direct-to-consumer business selling heavy-duty, crash-test-rated crates, the company faced sizing uncertainty that led to returns, exchanges, and added shipping costs.

Using Shopify Plus’ native 3D models and augmented reality (AR) support, Gunner Kennels added interactive product visualization and mobile AR placement to its product pages. Shopify Plus helped the brand quickly launch these assets and achieved a 3% increase in cart conversion rate, a 40% increase in order conversion rate, and a 5% reduction in return rate.

Gunner Kennels

Macey Benton

VP of Marketing