Case Study: Grace & Lace achieves scalable growth and improved upsells with Shopify Plus

Grace & Lace handled its Shark Tank demand, but required replatforming to find the flexibility needed to grow

Grace & Lace, the fashion and apparel brand that grew into a “Shark Tank” success, had outgrown its previous platform (BigCommerce) and struggled with limited flexibility and the inability to run effective upsell and cross-sell programs. Facing traffic surges and the need to scale more creatively, the company replatformed to Shopify Plus to gain the functionality and app ecosystem it lacked.

By migrating to Shopify Plus, Grace & Lace unlocked a robust app marketplace and built proper upsell and cross-sell flows without an in-house IT team, allowing the team to increase average order value and operate with greater agility. With total sales well over $20M and prior-year revenue above $7M, Grace & Lace is targeting 20% year-over-year top-line growth as evidence of the impact Shopify Plus has delivered.

Grace & Lace

Chris Cowden

Director of Operations