Case Study: Glowforge improves customer satisfaction and reduces technical debt with Shopify Plus

Glowforge improved customer satisfaction while reducing technical debt

Glowforge, a leader in 3D laser printing, was struggling to keep its ecommerce infrastructure aligned with rapid brand and customer growth. The company had accumulated significant technical debt on its previous custom platform, could not easily customize or personalize customer experiences, and lacked confidence in its data.

With Shopify Plus, Glowforge simplified operations and data ownership while launching tools like the Back in Stock app to improve the shopping experience for Proofgrade™ materials. Shopify Plus helped Glowforge increase agility, improve customer satisfaction, reduce costs, and boost sales and revenue, while freeing the team from needing three dedicated ecommerce developers for day-to-day management and smaller projects.

Glowforge

Emily Iser

Software Manager