Case Study: Firebelly Tea Doubles ROAS with Shopify Plus Shop Campaigns

Firebelly Tea Doubles Return on Ad Spend with Shop Cash Offers

Firebelly Tea, a popular D2C food and beverage brand, was looking for a more profitable way to scale customer acquisition after finding other marketing platforms costly, high-maintenance, and hard to justify. Working with Shopify Plus, the team tested Shop Campaigns to simplify acquisition and improve efficiency.

With Shopify Plus and Shop Campaigns, Firebelly Tea used a pay-per-purchase model that only charged when a new customer bought, while clicks and impressions remained free. The campaign was quick to launch and easy to manage, and the results were strong: ROAS doubled, CAC dropped by over 50%, and customers acquired through Shop Campaigns were 2X more likely to return and repurchase.

Firebelly Tea

David Segal

Co-founder