Case Study: Emma Bridgewater achieves 13% mobile revenue lift and 32% more mobile users with Shopify Plus

Emma Bridgewater, that classic English brand, has gone mobile

Emma Bridgewater, the iconic British home and kitchen brand, faced an aging e‑commerce site that underperformed on mobile and lacked modern multi‑currency tracking. To refresh its online presence and improve search, navigation and global commerce, the company replatformed from its old system to Shopify Plus.

Working with Shopify Plus partner We Make Websites, Emma Bridgewater migrated customer, product and fulfillment data and synced it with NetSuite, then launched a mobile‑first redesign with multi‑currency pages and regional sales tracking. The Shopify Plus implementation delivered measurable gains: a 32% increase in mobile users, a 13% rise in mobile revenue, and £190,000 in online sales on the first day of the post‑migration summer sale.

Emma Bridgewater

Samantha Marsh

Ecommerce Manager