Case Study: Duradry decreases customer acquisition costs with Shopify Plus and Shopify Collabs

Duradry - Customer Case Study

Duradry, a health and beauty brand that creates science-backed deodorant products for excessive sweating, was looking for new ways to lower rising customer acquisition costs, reach authentic creators, and streamline influencer discovery. After migrating to **Shopify Plus**, the company began using **Shopify Collabs** to support its creator and affiliate marketing efforts.

With **Shopify Collabs**, Duradry launched a partners program that made it easier to find, manage, and reward creators who genuinely used and promoted the brand. As a result, Duradry grew its creator community to more than 250 partners, generated over $50,000 in affiliate sales in under seven months, and reduced customer acquisition costs by 29%, while also increasing tutorials, reviews, and other social content around the brand.

Duradry

Jack Benzaquen

Chief Executive Officer & Founder