Case Study: Dressbarn achieves rapid online transformation and $100M-year sales pace with Shopify Plus

Dressbarn, faced with 650 closing stores, saved itself from extinction by going completely online

Dressbarn, a long‑standing fashion retailer that closed 650 U.S. stores amid heavy debt and shrinking mall traffic, faced near‑extinction and needed to reinvent itself as a pure ecommerce brand. To make that pivot quickly after shuttering its physical footprint, Dressbarn chose Shopify Plus to migrate off its legacy setup and relaunch online as its primary sales channel.

Working with Shopify Plus, Dressbarn rebuilt its business in eight weeks—migrating a massive customer database, rapidly importing SKUs, and launching a cloud, turnkey storefront on Jan 1, 2020. The results were dramatic: Dressbarn has doubled revenue and SKU count month over month since launch and is on pace to reach $100 million in online sales in its first year, while reengaging longtime customers and shedding costly retail overhead.

Dressbarn

Shayan Zadeh

Chief Executive Officer